
Phillips media relations
"You lie!"
We all remember those two words, "shouted a house backbencher on President Obama in his speech to Congress.
But it was not the first time these two words used in the healthcare debate.
Lawrence O'Donnell, a strong supporter of health care reform, hosted Rating MSNBC's Hardball with Chris Matthews in mid-August. His guest was Rep. John Culberson (R-TX), a staunch opponent of the reforms of the health care system.
During the interview, Mr. O'Donnell, referring to his guest a liar. He was ironic, is disrespectful, harass, accusatory, hostile and rude.
And it was the toughest media interviews from 2009.
Before you read our tips on how to survive a hostile interview, we recommend that you see the clip (link) at the end of this article.
Five ways you can survive an interview Hostile
1. Remain calm and leave the audience with the interviewer upset
Former ABC News Anchor Ted Koppel used to say that an official Bond with the interviewer, not the person who was interviewed - at least initially. But the viewers at home, takes the interviewer injustice, discourtesy, or flat out rude, the interviewer his audience to lose, and sympathy, move the person to be interviewed.
That's exactly what happens in this case. Although I see Mr. O'Donnell's consent for medical care, I found myself upset with him for the brutal treatment of his guest in one. As Mr. Koppel suggested that, in my sympathy to the segment with Mr. O'Donnell and leave with Rep. Culberson.
Rep.. Culberson left his position during most of the interview, and helped himself by shifting the sympathy of the audience, his way.
Remember - an aggressive host tries to get a response from you. Although an aggressive response can be at times, it was deliberate - not known as an automatic reaction to the initiative.
2nd Ask permission to answer the question
Rep. Culberson said Mr. O'Donnell, for permission to answer the question, nine times in eight minutes.
At one point he said: "I'm not sure why you call me today, if you do it all. I'll give you a serious answer." At another point, he asked, "Lawrence, excuse me, I am able to give an answer here?"
Rep. Culberson's aggressive treatment interruptions well seriously that the time to answer questions. While Mr. O'Donnell did not let him answer, sympathetic audience moved from host to guest as they assessed the hearing unfair.
3rd You insult the host or network
Mr. Culberson's report on this map is a composite.
On the positive side, he has not personally attacking Mr. O'Donnell. But Culberson failed when he says Lawrence, you have to wonder why no one watches MSNBC? "He repeated the line four times, possibly alienating the entire audience, which has probably set in MSNBC, the network as they liked.
It is true that his anti-MSNBC comments probably played well with his conservative base in Texas, but they were unnecessary and left the heights to which he and MSNBC's viewers deserve.
4th Do not Walk Off
Rep. Culberson should consider the end of the interview, removing his microphone and walking. But the automatic loss, and he won points for handling interviews.
I have seen many people going out in anger mid-interview. It never looks good, and eliminates the risk that the audience's sympathies will shift for you. Do not do it.
5th Take It To The Web
Rep. Culberson yet another option available - on the Internet. He could have said: "You know, Lawrence, important issues - but I do not answer your questions here, I will answer them on my website until the end of the day so that your viewers to see my answers."
This would have confirmed Culberson control seemed open and willing to answer questions, and had seen his work, which in future media coverage of the interview.